Free shipping from £60

Fast and sustainable delivery

Pay later

Powered by Klarna

More than 6,000 products

In stock in our own warehouse

chevron_left chevron_right

Liquid Foundation

Sold out

L'Oréal Infallible 24H Matte Cover Foundation - 300 Amber

L'Oréal Infallible 24H Matte Cover Foundation - 300 Amber

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

Max Factor Lasting Performance Foundation - 105 Soft Beige

Max Factor Lasting Performance Foundation - 105 Soft Beige

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

Max Factor Miracle Second Skin Foundation - 06 Golden Medium

Max Factor Miracle Second Skin Foundation - 06 Golden Medium

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

Maybelline SuperStay Active Wear 30H Foundation - 31 Warm Nude

Maybelline SuperStay Active Wear 30H Foundation - 31 Warm Nude

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

L'Oréal Infallible 24H Matte Cover Foundation - 115 Golden Beige

L'Oréal Infallible 24H Matte Cover Foundation - 115 Golden Beige

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

Maybelline Dream Cushion On-The-Go Liquid Foundation - 30 Sand

Maybelline Dream Cushion On-The-Go Liquid Foundation - 30 Sand

Sold out
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 

L'Oréal Infallible 24H Matte Cover Foundation - 25 Rose Ivory

L'Oréal Infallible 24H Matte Cover Foundation - 25 Rose Ivory

In Stock
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

Maybelline Fit Me Liquid Foundation - 250 Sun Beige

Maybelline Fit Me Liquid Foundation - 250 Sun Beige

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

Rimmel Lasting Matte Foundation - 0.5 Albaster

Rimmel Lasting Matte Foundation - 0.5 Alabaster

Sold out
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 

Max Factor Miracle Pure Skin-Improving Foundation - 75 Golden

Max Factor Miracle Pure Skin-Improving Foundation - 75 Golden

In Stock
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

Max Factor Lasting Performance Foundation - 040 Light Ivory

Max Factor Lasting Performance Foundation - 040 Light Ivory

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

Maybelline SuperStay Active Wear 30H Foundation - 60 Caramel

Maybelline SuperStay Active Wear 30H Foundation - 60 Caramel

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

Max Factor Miracle Second Skin Foundation - 03 Light

Max Factor Miracle Second Skin Foundation - 03 Light

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Makeup Revolution Matte Base Pore Blurring Full Coverage Foundation - F1

Makeup Revolution Matte Base Pore Blurring Full Coverage Foundation - F1

In Stock
Regular price 9.00
Regular price Sale price 9.00
Unit price  per 
Maybelline Fit Me Luminous + Smooth Foundation - 105 Natural Ivory

Maybelline Fit Me Luminous + Smooth Foundation - 105 Natural Ivory

In Stock
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

Max Factor Lasting Performance Foundation - 100 Fair

Max Factor Lasting Performance Foundation - 100 Fair

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

L'Oréal Infallible 24H Matte Cover Foundation - 290 Golden Amber

L'Oréal Infallible 24H Matte Cover Foundation - 290 Golden Amber

In Stock
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

L'Oréal Infallible 24H Fresh Wear Foundation - 290 Golden Amber

L'Oréal Infallible 24H Fresh Wear Foundation - 290 Golden Amber

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

Maybelline Fit Me Luminous + Smooth Foundation - 220 Natural Beige

Maybelline Fit Me Luminous + Smooth Foundation - 220 Natural Beige

Sold out
Regular price 14.00
Regular price Sale price 14.00
Unit price  per 

NYX Total Control Pro Drop Foundation - Soft Beige

NYX Total Control Pro Drop Foundation - Soft Beige

In Stock
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 

Sold out

Revlon Photoready Insta-Filter Foundation - 220 Natural Beige

Revlon Photoready Insta-Filter Foundation - 220 Natural Beige

Sold out
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 

Sold out

L'Oréal Infallible 24H Matte Cover Foundation - 155 Natural Rose

L'Oréal Infallible 24H Matte Cover Foundation - 155 Natural Rose

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

NYX Total Control Pro Drop Foundation - Cappuccino

NYX Total Control Pro Drop Foundation - Cappuccino

In Stock
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 
Revlon Photoready Insta-Filter Foundation - 150 Buff

Revlon Photoready Insta-Filter Foundation - 150 Buff

In Stock
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 

Sold out

Max Factor Miracle Second Skin Foundation - 02 Fair Light

Max Factor Miracle Second Skin Foundation - 02 Fair Light

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Maybelline SuperStay Active Wear 30H Foundation - 28 Soft Beige

Maybelline SuperStay Active Wear 30H Foundation - 28 Soft Beige

In Stock
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 
Maybelline SuperStay Active Wear 30H Foundation - 05 Light Beige

Maybelline SuperStay Active Wear 30H Foundation - 05 Light Beige

In Stock
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Sold out

Rimmel Lasting Finish 25 HR Foundation - 302 Warm Olive

Rimmel Lasting Finish 25 HR Foundation - 302 Warm Olive

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Maybelline Dream Satin Liquid Foundation - 64 Deep Spice

Maybelline Dream Satin Liquid Foundation - 64 Deep Spice

In Stock
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 
Rimmel Match Perfection Foundation - 101 Classic Ivory

Rimmel Match Perfection Foundation - 101 Classic Ivory

In Stock
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 

Sold out

Max Factor Lasting Performance Foundation - 106 Natural Beige

Max Factor Lasting Performance Foundation - 106 Natural Beige

Sold out
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 

Maybelline Dream Velvet Foundation - 040 Fawn

Maybelline Dream Velvet Foundation - 040 Fawn

In Stock
Regular price 10.00
Regular price Sale price 10.00
Unit price  per 
NYX Total Control Pro Drop Foundation - Nutmeg

NYX Total Control Pro Drop Foundation - Nutmeg

In Stock
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 
W7 HD Foundation - Natural Beige

W7 HD Foundation - Natural Beige

In Stock
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 

Sold out

Maybelline Dream Velvet Foundation - 90 Honey Beige

Maybelline Dream Velvet Foundation - 90 Honey Beige

Sold out
Regular price 10.00
Regular price Sale price 10.00
Unit price  per 

Maybelline Fit Me Luminous + Smooth Foundation - 102 Fair Ivory

Maybelline Fit Me Luminous + Smooth Foundation - 102 Fair Ivory

In Stock
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 
Maybelline Fit Me Luminous + Smooth Foundation - 095 Porcelain

Maybelline Fit Me Luminous + Smooth Foundation - 095 Porcelain

In Stock
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 
Makeup Revolution Matte Base Pore Blurring Full Coverage Foundation - F6.5

Makeup Revolution Matte Base Pore Blurring Full Coverage Foundation - F6.5

In Stock
Regular price 9.00
Regular price Sale price 9.00
Unit price  per 
Makeup Revolution Matte Base Pore Blurring Full Coverage Foundation - F4

Makeup Revolution Matte Base Pore Blurring Full Coverage Foundation - F4

In Stock
Regular price 9.00
Regular price Sale price 9.00
Unit price  per 

Sold out

Rimmel Lasting Matte Full Coverage Foundation - 010 Warm Porcelain

Rimmel Lasting Matte Full Coverage Foundation - 010 Warm Porcelain

Sold out
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 

Rimmel Lasting Radiance Foundation - 201 Classic Beige

Rimmel Lasting Radiance Foundation - 201 Classic Beige

In Stock
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 
Rimmel Lasting Finish 25 HR Foundation - 001 Pearl

Rimmel Lasting Finish 25 HR Foundation - 001 Pearl

In Stock
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 
Bourjois 123 Perfect Foundation - 55 Dark Beige

Bourjois 123 Perfect Foundation - 55 Dark Beige

In Stock
Regular price 14.00
Regular price Sale price 14.00
Unit price  per 
Maybelline Fit Me Matte + Poreless Foundation - 103 Pure Ivory

Maybelline Fit Me Matte + Poreless Foundation - 103 Pure Ivory

In Stock
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 
Maybelline Dream Satin Liquid Foundation - 54 Toffee Beige

Maybelline Dream Satin Liquid Foundation - 54 Toffee Beige

In Stock
Regular price 13.00
Regular price Sale price 13.00
Unit price  per 
Maybelline Dream Cushion On-The-Go Liquid Foundation - 48 Sun Beige

Maybelline Dream Cushion On-The-Go Liquid Foundation - 48 Sun Beige

In Stock
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 
Maybelline Fit Me Matte + Poreless Foundation - 380 Rich Espresso

Maybelline Fit Me Matte + Poreless Foundation - 380 Rich Espresso

In Stock
Regular price 12.00
Regular price Sale price 12.00
Unit price  per 

When foundation first came onto the market, it had a clay-like consistency. Because it was so greasy, it was difficult to spread, and you often ended up with a mask-like effect. Over time, this consistency became thinner and thinner, until it became what we now know as most foundations.


Full-coverage foundation


Liquid foundation comes in various levels of coverage. This ranges from light coverage to full coverage. What this means is how well the foundation conceals your skin and imperfections. If you have many imperfections or, for example, quickly get red cheeks that you prefer to conceal, a heavier coverage might be perfect for you. If you prefer a more natural look, or, for example, have freckles that you like to show, a lighter coverage may be more suitable for you.


Sun protection


Nowadays, most liquid foundations are not nearly as bad for your skin as we once thought. Because most liquid foundations now contain a low SPF (sun protection factor), you are protected against some UV radiation, among other things. Liquid foundations also often contain vitamins and minerals that protect or improve your skin.


Applying foundation


Liquid foundation can be applied in different ways and with different tools. Although we often used our hands in the past, nowadays we prefer to use a foundation brush or a makeup sponge. However, make sure to work with clean hands and tools to prevent irritation. Always apply your foundation using circular motions and gently press the product into your skin, as this will blend your foundation most beautifully with your skin. It is also important to start applying in the center of your face and work outwards from there. This creates the most natural effect.


Removing foundation


In addition to choosing and applying foundation, it is also important to remove it properly. For the best results, most beauty specialists recommend not wearing your foundation for longer than 12 hours. However, this varies greatly depending on the type of foundation and the method of application. For the best results, always apply a day cream first, before applying your foundation. It is also a good idea to apply a moisturizing cream after removing your foundation.