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In 1909, a French chemist began developing hair dyes. Initially, these products were sold exclusively to hairdressing salons. 10 years later, the chemist registered his company under the name: Société Française de Teintures Inoffensives pour Cheveux. Later, this name was changed to L'Oréal Paris.
The company then focused not only on hairdressing products but also began producing cosmetics with great success. L'Oréal is currently one of the most popular cosmetics brands. L'Oréal's range includes a wide selection of makeup and skincare products.
In 1995, L'Oréal acquired the equally world-renowned brand Maybelline. Not only does Maybelline belong to the L'Oréal company, but so do well-known brands such as Garnier, Essie and NYX.
L'Oréal also has many well-known hairdressing brands, such as Kérastase, Redken and L'Oréal Professional.
It is less well known that many more expensive and luxurious brands also belong to the L'Oréal Group, such as Biotherm, Cacharel, Giorgio Armani Parfum and Cosmetics, Guy Laroche, Helena Rubinstein, Lancôme, Ralph Lauren Fragrances, Viktor & Rolf Parfum, Yves Saint Laurent Beauté and Urban Decay. The well-known brand Vichy also belongs to the L'Oréal Group.
L'Oréal is a market leader in innovation. L'Oréal's research teams use the latest technological developments to develop safer and more exclusive products. L'Oréal's philosophy is that everyone is 'worth it', regardless of their age. Despite this, L'Oréal makeup prices have remained surprisingly low.
L'Oréal has brought products to market for everyone, man or woman, young or old, because L'Oréal believes that everyone has the right to feel beautiful and to grow older confidently and stylishly. L'Oréal tries to translate its vision of beauty through high quality standards and luxurious product packaging, making it accessible to everyone.
L'Oréal's range includes all kinds of cosmetics, such as lipsticks, foundations, powders, mascaras, concealers, eyeshadows, eyeliners and much more. The best-known ranges from L'Oréal Makeup are the Color Riche products, which are known worldwide and are still being released. In recent years, L'Oréal has very successfully launched a new range: L'Oréal Infallible. This range includes foundation, concealers, powders and eyeshadow, among others. The Miss Manga mascara is also one of L'Oréal's best-known products. With the L'Oréal eyebrow products, you can easily fill in your eyebrows!
L'Oréal Paris NL also focuses on skincare, particularly skincare for slightly more mature skin. You will also find L'Oréal cleansing products with us, so you can remove makeup and dirt from your skin. The best-known products are the Revitalift, Skin Perfection and Age Perfect products. Every year, L'Oréal's range is expanded with new and innovative products. The brand also markets self-tanning products; with L'Oréal sunless tanning, you can give yourself a tan without having to sit in the sun.
L'Oréal's famous slogan: Because you're worth it! is known all over the world.