Revlon ColorStay Exactify Liquid Eyeliner - Intense Black
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Revlon Photoready Concealer - 002 Light
Revlon Super Lustrous Lipstick - 674 Coralberry
Revlon makeup was founded by brothers Charles and Joseph Revson and chemist Charles Lachman. When founding the company, they based the name on the two surnames of the three men. When the first product hit the market in 1932, they amazed everyone. Revlon's first product was nail polish. This Revlon nail polish was so special because it was the first nail polish to use pigments instead of the paint that had been used until then. This meant that the nail polish stayed beautiful for much longer, and therefore also stayed on the nail longer. This innovation also meant that a much wider range of colors suddenly became available. After this great success, Revlon was sold worldwide within a few years, and achieved millions in sales.
Years later, Revlon continued to expand its range, guided by consumer preferences. Revlon is therefore known for listening carefully and turning consumer preferences into a product or even a product line.
Around 1940, Revlon had a full manicure line and also added lipstick to its range. After this major step, Revlon was among the top 5 cosmetics companies in the USA. A few years later, Revlon also entered the Japanese market. It used an unusual marketing approach. It did not use Japanese-tailored advertisements or Japanese models, unlike many other cosmetics companies. Japanese women fell head over heels for the 'American look', which ensured that Revlon made over 150 million dollars within a year.
Later in the 1970s, Revlon released a new perfume called 'Charlie'. This became an incredible hit and soon called itself a worldwide success.
After achieving a lot of success in a short period, you could say that Revlon had a great youth behind it, but Revlon is still doing great in today's stores. Revlon was also the first to use celebrities in its campaigns. Think of film actresses such as Lauren Hutton, Halle Berry, Eva Mendes and Jessica Alba. Precisely because Revlon took such big steps and set trends, Revlon remains a leading brand to this day. A few popular Revlon products are the Revlon Photoready products, Revlon Colorstay foundations and Super Lustrous lipsticks.